Leadership
Neha Malhotra has joined Zee Live as Senior Vice President, Marketing, for its live business. In her new role, she will spearhead the marketing function, drawing on her expertise in brand building, consumer marketing, strategic partnerships, content-led marketing, and business growth to strengthen audience engagement and support the business’s expansion.
Neha most recently led the music marketing function at Zee Music, where she played a pivotal role in establishing and scaling the marketing team. She drove campaigns across a diverse portfolio of music content and strengthened the label’s presence in a competitive market.
Previously, she served as Partner and Business Head at OneNative Studio Pvt. Ltd., overseeing strategic marketing management and digital marketing solutions. Her earlier experience includes leading pan-India music marketing and audio monetisation at Saregama India Ltd.
CXO TechBOT congratulates Neha Malhotra on her new role and wishes her success in this leadership journey.
