Mahindra Group has announced the appointment of Purnima Lamba as Chief Brand Officer, effective September 1, 2026. In her new leadership role, she will drive the Group’s corporate brand and communications strategy, further strengthening Mahindra’s global brand positioning across businesses and markets.

Purnima Lamba will lead the development and execution of an integrated brand narrative aligned with Mahindra Group’s values, long-term vision, and growth ambitions. She will also oversee brand consistency across the conglomerate’s diverse business verticals while enhancing visibility and engagement across traditional and digital platforms.

Welcoming her to the organization, Dr. Anish Shah, Group CEO & MD of Mahindra Group, highlighted her strong global experience, strategic thinking, consumer insight, and creative leadership as key strengths that will elevate the Mahindra brand further.

Purnima joins Mahindra after an accomplished 25-year career at Unilever, where she held senior leadership positions across India, the UK, and the Netherlands. She is widely recognized for building tech-enabled consumer experiences and pioneering innovative digital media and brand transformation strategies globally.