Duroflex, India’s leading sleep and comfort solutions brand, has announced the appointment of Jacob George as its new Chairman and Managing Director.

With over a decade of leadership at Duroflex, Jacob has been a driving force behind the company’s strategic growth, digital transformation, and high-impact brand partnerships, including successful collaborations with IPL franchises. As Whole-time Director – Growth & Strategy, he played a pivotal role in expanding Duroflex’s manufacturing footprint and strengthening its leadership in the premium mattress and sleep solutions market.

In his new role, Jacob will lead Duroflex into its next phase of innovation and market expansion, focusing on smart sleep technologies and sustainable product development. Under his guidance, the company aims to build upon its award-winning portfolio, including the Wave Twin Smart Bed and Duropedic Back Magic mattress, India’s only orthopedic mattress range approved by the National Health Academy.

CXO TechBOT extends best wishes to Jacob George on this remarkable new chapter.