Leadership
In her new role, Chatterjee will oversee strategic communications, brand storytelling, leadership positioning and national and regional PR initiatives. Her responsibilities include media relations, press releases, spokesperson engagement, LinkedIn and blog content, brand partnerships, experiential media initiatives and new-store communications. She will also coordinate PR agency operations and work with senior leadership to align communications with business objectives.
Before joining FabIndia, Chatterjee served as Manager-PR at Jajabor Brand Consultancy, where she worked across healthcare, education and sustainability. She previously held roles at Adfactors PR, Value 360 Communications and Madchatter Brand Solutions, managing media relations, reputation monitoring and integrated communications across financial services, automotive and consumer technology sectors.
The Bigger Picture
The appointment reflects the growing importance of integrated communications strategies that bring public relations, corporate reputation, leadership visibility and public policy engagement together to support business objectives.
CXO TechBOT Perspective
Chatterjee’s appointment highlights the strategic role of communications leadership in strengthening brand reputation and stakeholder engagement. Her cross-sector experience could support FabIndia’s efforts to align brand storytelling, media visibility and corporate communications with its broader business priorities.
