Citi has embarked upon a multi-year partnership with Formula 1, marking an important digital milestone as it continues to strengthen its technology capabilities. As the new Official Partner for Corporate and Investment Banking as well as Wealth Management, this collaboration focuses on driving high-performance initiatives, strengthening world-class client platforms, and enabling scalable, secure, and future-ready operations aligned with global market footprints.

The deployment reflects the firm’s focus on leveraging technology as a key enabler of operational excellence, efficiency, and innovation. Operating in nineteen out of twenty-one race markets, Citi’s cross-border network mirrors the pursuit of continuous innovation seen on the grid. 

This partnership will play a critical role in enhancing digital resilience and supporting cross-functional teams with robust technology solutions across the global enterprise. This journey positions the group to build a strong foundation for long-term organizational success while engaging clients through high-growth sports platforms.