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Bharti AXA Life Insurance appoints Jaimit Doshi as Chief Brand Officer and Head of Digital and AI

Bharti AXA Life Insurance appoints Jaimit Doshi as Chief Brand Officer and Head of Digital and AI Leadership

Before joining Bharti AXA Life Insurance, Jaimit served as Founder and CEO of Metuzi.ai, a marketing company backed by Netcore. He previously held leadership positions at Lenskart, including Global Chief Marketing Officer and CEO – Hustlr, and served as Chief Digital, Technology and Marketing Officer at Aditya Birla Sun Life Insurance. His professional experience also includes senior roles at Kotak Securities and Coverfox Insurance.

Alongside his corporate career, Jaimit has spent more than two decades teaching consumer behaviour to MBA students. He holds a PGDBM from the University of Mumbai.

In his new role, Jaimit will lead brand strategy, drive digital transformation and advance AI integration, with a focus on enhancing customer service and delivering more streamlined experiences for policyholders and partners. His appointment reflects the growing importance of AI-led innovation and digital transformation in the insurance sector.

CXO TechBOT congratulates Jaimit Doshi on his appointment and wishes him continued success in his new leadership role.