Switzerland Global Enterprise has appointed Anja Fiedler as Chief Executive Officer (CEO), strengthening the organization’s leadership as it continues advancing Switzerland’s global trade, investment promotion, and international business competitiveness.

Through her years, Anja has established great experience through organizations such as Switzerland Global Enterprise, HACO AG, Roche, Denison Consulting Europe, Lonza, and Unilever. She gained great experience in terms of international business growth, export promotion, transformation strategy, operations management, organizational development, and global expansion.

Because of Anja’s leadership skills and strategic perspective in business, she was able to contribute in driving business transformation and international partnerships as well as sustainable growth in various industries such as healthcare, consumer goods, consultancy, and global trade. Given her background in executive management and international strategy, she has proven herself to be very capable of leading the official export and investment promotion organization of Switzerland to greater heights.

CXO TechBOT congratulates Anja Fiedler on this important leadership appointment and wishes her continued success at Switzerland Global Enterprise.