Keeping Up Relevance: Adapting to the Current Digital Landscape
Manish Kapasi, Director at Avion Electronics Pvt Ltd
Gone are the times when offices relied on dial-up internet and bulky rotary phones for communication. The evolution of communicative technology has been so rapid that keeping up with the changes is a feat in itself. For small and medium-sized enterprises especially, staying dynamic in this area means keeping the business relevant and clients satisfied.
For young entrepreneurs who might be worried about tackling this challenge, the industry has numerous experts who have witnessed the digital transformation and stayed on top of their game. Manish Kapasi, Director at Avion Electronics Pvt Ltd, is a stellar example of this.
“With over three decades of experience in the industry, my perspective on emerging technologies and digital transformation is rooted in a dynamic journey through technological evolution. The industry landscape has witnessed unprecedented changes, transitioning from traditional methodologies to the forefront of digital innovation. As a seasoned leader, I have closely observed and actively participated in this transformative era.”
Setting Yourself Up for Success
The key to an optimized business strategy always starts with prioritising and determining goals. “At AVION, our unique selling proposition lies in our unwavering commitment to deliver excellence. From the inception of an idea to its fruition, we pledge to provide unparalleled dedication and reliability,” describes Mr Kapasi. “Our promise is not just a commitment; it's a culture that ensures every interaction with us is marked by quality, timeliness, and customer satisfaction.”
In order to take any company to success, understanding the niche needs of the consumer is imperative. One recommended way to do this is by leveraging industry insights and innovative approaches. This can play a pivotal role in shaping the achievements and establishing a strong foothold in the market. Building on this, the commitment and valuable contributions of the members behind the process continue to drive the company's growth and excellence.
In the case of Manish Kapasi for instance, he distinguishes himself by investing considerable time in comprehending and assessing client requirements, adeptly translated from layman's terms. His expertise in seamlessly converting the insights from this into technically sound solutions ensures a bridge between client expectations and innovative technical outcomes, solidifying his invaluable contribution to the project table. Often acting as a bridge between SME owners facing challenges in human and financial resources, Mr Kapasi has honed his skill in crafting effective solutions within these constraints. By navigating the delicate balance of limited resources, he ensures optimal outcomes, making him a valuable asset in addressing the unique challenges faced by small and medium-sized enterprises.
Thinking of the Future
In the past two decades, considerable changes have happened to the tech industry, and most of the industry-revolutionising changes happened in the last five or six years. In adapting to these changes, smart businesses have embraced a proactive approach, integrating cutting-edge technologies to enhance efficiency, streamline processes, and meet evolving customer demands. AVION is no different in this respect. By leveraging digital tools and staying at the forefront of industry trends, the company has not only remained relevant but has positioned itself as a leader in the ever-evolving digital landscape.
In more ways than one, this commitment to adaptation has not only sustained the company’s success but has become a hallmark of its resilience in an era defined by rapid technological advancements. Even while looking at the current prospects, AVION helmed by Manish Kapasi recognizes the pivotal role of AI in the industry's present and future. Mr Kapasi’s team ensures that the company remains committed to staying at the forefront by introducing innovative approaches that leverage AI to enhance its products, services, and overall business processes.
With the goal of harnessing the power of AI to meet the current industry demands as well as to anticipate and adapt to the evolving landscape, the implementation of advanced machine learning algorithms to develop AI-driven customer engagement strategies is the most notable project underway here. This proactive integration of AI ensures that the company remains a trailblazer in delivering cutting-edge solutions and maintaining a competitive edge in the industry.
For Emerging Entrepreneurs
With three decades of experience and counting, Mr Kapasi only has wise words for aspiring entrepreneurs in the field. One of his primary tips is to find a specific niche within the SMB sector to offer deep expertise, this will make its value crucial. In addition, ensure that products and services are optimized for mobile usage as it is non-negotiable in today's mobile-driven world.
“Collaborate with other players in the digital ecosystem to expand your reach and offer comprehensive solutions. Leverage data analysis to understand your target audience, personalize offerings, and measure the effectiveness of your strategies,”
Above all, remember that the digital landscape is constantly evolving, so be prepared to adapt strategies as needed.
The journey into industry
Manish Kapasi is a distinguished expert when it comes to unique solutions for small and medium-sized enterprises. Starting his career with an engineering degree from Mumbai University, Mr Kapasi has seen the industry grow from the era of rotary dial phones to the current era of 5G smartphones.
Having witnessed the shift from a non-digital environment to the current digital landscape, Manish Kapasi’s unique perspective seamlessly bridges the past and present, ensuring relevance and innovation in today's rapidly advancing technological landscape. With over three decades of experience in the industry, Mr Kapasi brings to the table an ability to craft effective solutions for SMEs with human and financial resources constraints. By navigating the delicate balance of limited resources, he ensures optimal outcomes, making him a valuable asset in addressing the unique challenges faced by these small and medium-sized enterprises.
Apart from his invaluable contributions in meeting client expectations and innovative technical outcomes, Manish Kapasi is also a seasoned leader with experience in a wide range of businesses, from startups to Fortune 500 companies, in a variety of industries.
Manish Kapasi’s impactful journey in the industry continues to be marked by his unwavering dedication and expertise, propelling him to greater heights.
