Sanjay Mehta, former founder of Mirum, one of India’s largest digital agencies, has embarked on a new entrepreneurial journey with Ananta Quest. The platform is designed to inspire reinvention, belonging, and purposeful living for individuals aged 50 to 65, helping them navigate life’s second innings with clarity, optimism, and purpose.

A seasoned entrepreneur and angel investor, Sanjay has built, scaled, and exited multiple ventures, including Homeindia.com in 1998 and Mirum in 2009, establishing himself as a pioneer in e-commerce and digital media. His latest venture stems from his personal quest for meaning in life’s second half.

Through his content series “What If You Live To Be 100”, available as videos, podcasts, and blogs, Sanjay engages in candid conversations around health, wealth, relationships, reinvention, and legacy. Spotting this emerging need, he launched Ananta Quest, focusing on actionable solutions through its core pillars: health (Prana), wealth (Artha), and community (Ekatra).

Speaking about the venture, Sanjay Mehta said, “Turning 50 brings both freedom and uncertainty. Through Ananta Quest, we aim to provide a trusted space for rediscovery and purposeful living.” Over time, the platform seeks to shape a modern, empowering narrative for India’s 50+ population, helping them embrace vitality and transformation.