SBI Mutual Fund has strengthened its digital leadership team with the appointment of Pooja Menon Vaidya as Assistant Vice President – Digital Marketing. In her new role, she will focus on driving impactful digital campaigns, enhancing customer engagement, and accelerating innovation across the mutual fund business.

With over 15 years of experience in digital marketing, Vaidya brings extensive expertise in performance marketing, content strategy, search engine optimization (SEO), social media marketing, analytics, marketing technology, and customer acquisition. Her career has been largely focused on the banking, financial services, and insurance (BFSI) sectors.

Before joining SBI Mutual Fund, Vaidya served as Associate Vice President – Digital Marketing at IIFL Capital Services, where she led paid media, content marketing, and martech initiatives to strengthen brand visibility and business growth. She also held leadership roles at Kotak Life, managing digital marketing for its online business, and at Aditya Birla Capital, where she contributed to the company’s brand launch and corporate rebranding initiatives.

CXO TechBOT wishes Pooja Menon great success in his new role.