Pure Home + Living (PHL) has announced the appointment of Sukhleen Aneja as its Chief Executive Officer, marking a significant step in the brand’s growth and premium lifestyle expansion strategy.

With more than two decades of leadership experience, Sukhleen has built an impressive career across some of the world’s leading consumer and beauty brands, including Nykaa, The Good Glamm Group, Reckitt, L’Oréal, RB, and Unilever. Her expertise spans global brand building, digital commerce, P&L management, innovation, strategic transformation, and business growth.

Known for successfully scaling consumer-focused and digital-first brands, she has played a pivotal role in driving market expansion, customer engagement, and operational excellence across the beauty, FMCG, and lifestyle sectors.

Her appointment is expected to strengthen Pure Home + Living’s position in the premium home décor and lifestyle market while accelerating innovation, retail growth, and brand transformation. 

CXO TechBOT wishes Sukhleen Aneja great success in her new role.