AI
Through Razorpay Engage, businesses will be able to prepare and manage product catalogs, structure product feeds, launch advertising campaigns on ChatGPT and track campaign performance.
The partnership comes as OpenAI expands its advertising platform in India, enabling advertisers to purchase ChatGPT Ads directly through its Ads Manager. Razorpay’s capabilities are designed to help businesses simplify the process of preparing their product information and managing campaigns for the emerging AI advertising ecosystem.
For Indian brands, the integration could create new opportunities to connect products with consumers as AI platforms increasingly become part of how people discover, evaluate and engage with businesses.
Why It Matters
The partnership signals a shift in digital advertising toward AI-native customer discovery. As ChatGPT becomes another destination for product and service discovery, easier access to advertising tools could help Indian businesses participate in this emerging channel.
