MagicDecor, a Pidilite Ventures-backed D2C home décor startup specializing in made-to-order wallpapers and interior design solutions, has elevated Abhijeet Dash as its Chief Marketing Officer. The appointment highlights the company’s focus on strengthening its marketing leadership as it continues expanding rapidly in India’s growing home décor market.

With more than seven years of experience in scaling D2C brands, Abhijeet Dash brings strong expertise in performance marketing, customer acquisition, brand strategy, and sustainable business growth. In his new role as CMO, he will lead MagicDecor’s overall marketing vision with a focus on enhancing brand visibility, driving customer engagement, and expanding into new markets across India.

Commenting on the elevation, Abhijeet emphasized the company’s commitment to making design-led home décor more accessible to consumers nationwide. MagicDecor is witnessing rising demand for personalized décor solutions across metro cities as well as Tier 2 and Tier 3 markets, positioning the brand for significant future growth.