BigBasket, part of the Tata Group, has appointed Arpit Jaiswal as Chief Growth Officer, strengthening its leadership team as it sharpens focus on profitable growth and category leadership.

In his new role, Arpit will oversee product strategy, user acquisition, retention, and market expansion. He will collaborate across teams to enhance customer engagement, improve monetization efficiency, and scale operations across urban and emerging markets.

Arpit brings extensive experience from Google Pay, where he served as Head of Growth and Group Product Manager. He led large-scale user acquisition initiatives through partnerships and AI-driven strategies, while managing operational expenditure and optimizing P&L performance in India.

CXO TechBOT wishes Arpit Jaiswal great success in his new role.