In today’s fast-moving e-commerce world, D2C brands often partner with platforms like Blinkit or Zepto for faster delivery—but at a cost: thinner margins, limited customer data, and a diluted brand experience.
Pikndel, a rising startup, is changing that narrative with a D2C-first logistics model that combines hyperlocal dark stores and centralized warehousing to deliver both speed and brand control.
Here’s how it works: Brands store inventory at a central mother warehouse managed by Pikndel. Using real-time demand trends, Pikndel redistributes fast-moving SKUs to strategically located dark stores within cities. When a customer places an order, the nearest dark store fulfills it—offering one-hour, same-day, or next-day delivery based on proximity
This model removes the need for brands to invest in warehousing or their own delivery fleets, while still ensuring quick commerce-level speed. The startup handles everything from picking and packing to last-mile delivery, often within minutes.
What sets Pikndel apart is that brands retain full visibility and ownership of the customer journey, including data, feedback, and experience. Daily replenishments ensure products remain in stock, boosting reliability.
Pikndel is creating a win-win for speed, control, and profitability, enabling D2C brands to scale without depending on third-party marketplaces.