Delhi NCR-based snacking startup Let’s Try, known for its appearance on Shark Tank India, has raised $2.5 million (approximately ₹22 crore) in a pre-Series A funding round. The round was led by Singapore-based SWC Global, with participation from Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and Shark Tank judge Aman Gupta.
Founded in 2021 by FMCG veteran Nitin Kalra, Let’s Try is building a premium yet affordable snack brand for the Indian market. Its offerings span namkeens, wafers, cookies, cakes, and traditional sweets, all manufactured in-house to ensure quality and consistency.
The newly raised funds will be used to expand the brand’s distribution network across Tier 1, 2, and 3 cities, bolster backend operations, and introduce new health-forward snack products. A portion will also go toward omnichannel brand building across e-commerce and D2C platforms.
From ₹1 crore in revenue in its early days to an annual recurring revenue (ARR) of ₹120 crore in under three years, Let’s Try is now eyeing a tenfold increase targeting ₹1,000 crore in revenue by 2028.
This expansion comes amid a rising appetite among Indian consumers for healthier snack options that don’t compromise on taste. The Indian snacks market, valued at ₹42,695 crore in 2023, is projected to reach ₹95,522 crore by 2032, growing at a CAGR of 9.08%.
With strong investor backing and a rapidly scaling operation, Let’s Try is well-positioned to become a household name in India’s booming snacking sector.